Back during the 2008 election, the Obama campaign debuted a series of “fact-checking” YouTube videos, in which a campaign official would sit in front of a computer and go through a list of mis-truths circulating on the Internet and denounce them, one-by-one. |
| Yesterday they went back to that playbook, as Linda Douglass, the communications the communications director for the White Houses Health Reform Office, took on a Drudge Report story Read more at www.citizentube.com |
Lately, we have been working with a team of Google volunteers and health officials from Mexico and Argentina to help them set up YouTube channels that inform the citizenship about H1N1 official measures and communications. Videos have proven to be a very powerful tool in providing a clear message in this specific area. When the H1N1 flu started to become widespread in Mexico, people were desperate for more information. Many of the official government sites were overwhelmed by the sudden influx of visitors and sometimes the information the public needed wasn’t available. Read more at www.citizentube.com |
We’re always looking for ways to enhance the way people consume the news, and we have some improvements planned over the next few months. To get things started, Google News and YouTube are teaming up to help news publishers build a bigger audience for their video content. |
| Viewership Analysis. Learn more about the people viewing and interacting with your videos. Use YouTube’s Insight tool to easily discover troves of useful demographic information and understand what parts of your videos people liked or didn’t like. Geographic information provided can help you focus your marketing efforts. Read more at www.citizentube.com |
| Open Government on YouTube |
We announced earlier this week the launch of the U.S. Government Channel on YouTube, but that was just one of the announcements to come out of Washington this week on transparency and open government. The White House also announced the Open Government initiative, an effort to get citizens engaged in policy-making by opening up government data and soliciting feedback from people online. |
The two main projects launched with this initiative are data.gov and regulations.gov, sites where citizens can access public data and public comments on federal data and government operations. |
The government has also partnered with us to launch a special YouTube channel called OpenGov, where they distribute video content on the topic of open government. You can learn more in two of their first YouTube videos, posted by Valerie Jarrett and Vivek Kundra: |
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White House uses YouTube to tackle mis-truths
